We are convinced that we do our best work when we care deeply about what we do. Many times we start off being passionate about our work but due to office politics and meaningless work we quickly lose that passion. That is why we talk about providing a home for people who want to work passionately.

We believe that creating a culture of transparency is the most effective way to collaborate. Do not be afraid to voice out your opinions even if there could be disagreements. Just like in a family we can quarrel all the time but at the end of the day it should not affect our relationships but enriched us with all ideas.

We strive for healthy, sustainable, and long-term growth, rather than growing at all costs while compromising on our values.

All of us have a part to play in the success of the business. As such we should show the appreciation for the work done by having a fair and sustainable reward scheme for all.

If we focus enough on the customer, it will assure that we deliver the best quality products at competitive value to our customers. If our customer succeed, we succeed as well.(Customer focused)